Capabilities Overview

T Hayes Consulting capabilities stem from a foundation built on sales & marketing management with a Fortune 500 firm. This was followed by 30 years of sales, marketing and sales management with leading edge asset management firms working with national and independent broker dealers, registered investment advisors and banks. 

The capabilities have been developed in bull markets, in bear markets, on the buy side and the sell side, with tremendous products and with inferior products, with the launch of scores of unit investment trusts, mutual funds and closed-end funds. They have been developed with actively managed products and with passively managed products in virtually every asset class.

The capabilities have been sharpened with the most successful ETF launch in history and the launch of the largest family of fundamentally weighted ETFs. They have been honed with the pioneering and implementation of innovative ETF sales and marketing strategies that helped ignite the ETF revolution.

Capabilities include:
  • ETF Business Strategy
  • Sales Strategy and Management
  • Marketing Strategy
  • Channel Distribution 
  • Product Positioning
  • Advisor Wealth Management Strategies

Capabilities also include insights into key ETF management decisions, corporate culture and opportunities lost/gained. They include a strong understanding and appreciation for the role of each of the marketing mix components, their relative contribution to asset growth and the awesome power of a properly constructed mix.
​ex·pe·ri·ence n
1.                    active involvement in an activity or exposure to events or people over a period of time, leading to an increase in knowledge and skill. 
The Edge Is Experience
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